American Fiber & Finishing is America’s leading provider of light to medium weight woven industrial fabrics and the second largest manufacturer of cotton balls. AF&F serves some of the most complex and regulated industries in manufacturing, with a supply chain that spans the globe.

When the time came for a comprehensive identity overhaul, AF&F turned to BD&H. We were tasked with repositioning and revitalizing the brand to better reflect their position at the forefront of the international markets, types of industries, and caliber of companies they serve.

We’ve completed a ground-up redo encompassed by a contemporary new look; everything from a new logo to brand-oriented communications at every customer touch point – packaging, website, collateral – to a new tagline that sums up their overall mission: With You Through the Finish. This line encapsulates the perfect partnership synergy between AF&F and their customers – both sharing the same goal of a job well done.

Private Equity Group Swander Pace Capital acquired Passport Food Group in 2017. The new leadership team enlisted BDH to drive their corporate rebranding initiative and reinforce their position in retail and foodservice industries.

Part of the international CPG powerhouse Baxter’s Food Group LLC (UK), Baxter’s North America engaged BD&H to establish a range of brand architecture and communications, and to support the launch of their new store brand vertical.

Red Hill Ventures is an investment firm that focuses on both commercial real estate development and technology industries. As different as these two “ventures” may be, they both have one thing in common – a need for marketing and promotional support.

The NSWFF is a nonprofit organization raising awareness and funds for programs that support Naval Special Warfare (NSW) families on a local, national, and global scale. The foundation’s efforts allow SEALs to focus on training and deployment, with a greater sense of security knowing their loved ones have strong support at home. Simply put,

Protecting Their Families While They Protect Ours.

The foundation turned to BD&H for assistance in creating a more relevant and succinct name and logo, a look and feel that would better align with their mission. We began with streamlining the name, from SEAL-Naval Special Warfare (NSW) Family Foundation to their new DBA, SEAL Family Foundation. The name is a clear reflection of the foundation’s mission to serve and support warriors and their families.

Additionally, we developed a new logo with a clean, contemporary look that aligns well with the evolution of the name and the strength of the warriors the foundation serves.

It has been our privilege to support the SEAL Family Foundation, and the brave warriors and their families. We’re proud and gratified to consider it a mission accomplished.

The SEAL Family Foundation, headquartered in San Diego, California, is a 501(c)3 nonprofit organization that raises awareness and funds for special programs in direct support of the Naval Special Warfare (NSW) families on a local, national, and global scale. For more information, visit sealfamilyfoundation.org.