Since 1978, Reliance Private Label Supplements has served as one of the world’s leading producers of private label and co-manufactured natural vitamin supplements. Their products are produced to the highest standards, from only the best, most-trusted natural ingredients, providing customers an exclusive and branded premium health supplement line they can truly be proud to call “their own”.

At the end of 2018, Reliance turned to BD&H Marketing to help them with a complete top-to-toe brand makeover and we have been more than happy to oblige! Our regimen included a brand revitalization that incorporates a sustainable, re-imagined strategy going forward plus all the healthy by-products that keep any brand flourishing…including identity, positioning, brand “story”, refurbished website and the marketing support materials. It’s the kind of “turnkey” project that we just love – and our clients love back!

For more than 100 years, the name Gerber has been synonymous with the finest quality fixtures for the kitchen and bath. A long-term standby for consumers, plumbers and building contractors alike, they expanded their “realm” 20 years ago into the highly-competitive world of fashion-oriented function with the Danze by Gerber line that added a flair for pure beauty to their portfolio of long-admired attributes of performance and durability.

Today, they’ve turned on the creative flow at BD&H Marketing and we’re more than proud to tell the world we’re their full-fledged Agency of Record and will be working with them side-by-side doing everything that this title implies – brand strategy, media planning, PR, digital strategy and execution. They’ve sought out BD&H not only in light of our track record with a host of clients requiring a similar all-encompassing partnership, but particularly with the industry-related Ward Manufacturing. We’re proud to have them aboard and look forward to a relationship that’s as long-lasting and beautiful as their renowned products!

American Fiber & Finishing is America’s leading provider of light to medium weight woven industrial fabrics and the second largest manufacturer of cotton balls. AF&F serves some of the most complex and regulated industries in manufacturing, with a supply chain that spans the globe.

When the time came for a comprehensive identity overhaul, AF&F turned to BD&H. We were tasked with repositioning and revitalizing the brand to better reflect their position at the forefront of the international markets, types of industries, and caliber of companies they serve.

We’ve completed a ground-up redo encompassed by a contemporary new look; everything from a new logo to brand-oriented communications at every customer touch point – packaging, website, collateral – to a new tagline that sums up their overall mission: With You Through the Finish. This line encapsulates the perfect partnership synergy between AF&F and their customers – both sharing the same goal of a job well done.

Private Equity Group Swander Pace Capital acquired Passport Food Group in 2017. The new leadership team enlisted BDH to drive their corporate rebranding initiative and reinforce their position in retail and foodservice industries.

Part of the international CPG powerhouse Baxter’s Food Group LLC (UK), Baxter’s North America engaged BD&H to establish a range of brand architecture and communications, and to support the launch of their new store brand vertical.