American Fiber & Finishing is America’s leading provider of light to medium weight woven industrial fabrics and the second largest manufacturer of cotton balls. AF&F serves some of the most complex and regulated industries in manufacturing, with a supply chain that spans the globe.

When the time came for a comprehensive identity overhaul, AF&F turned to BD&H. We were tasked with repositioning and revitalizing the brand to better reflect their position at the forefront of the international markets, types of industries, and caliber of companies they serve.

We’ve completed a ground-up redo encompassed by a contemporary new look; everything from a new logo to brand-oriented communications at every customer touch point – packaging, website, collateral – to a new tagline that sums up their overall mission: With You Through the Finish. This line encapsulates the perfect partnership synergy between AF&F and their customers – both sharing the same goal of a job well done.