One of the things we promised our client, Premier Alliance, when we re-launched their brand is that we would serve as “gatekeepers” in terms of making sure their new brand adhered to one of our fundamental tenets at BD&H Marketing, “Brand Inclusion” – which simply means making sure the brand means the same thing to everyone, all the time, even as changes happen within the company. Naturally, this is extremely important when companies like Premier Alliance have aggressive M&A activity. We have strategically and successfully incorporated their acquisitions under a unified brand umbrella.
We had promised to create for Premier a brand that could incorporate change and still stand. And we’re more than happy to say we delivered.
Click www.premieralliance.com and get to know them.