American Fiber & Finishing is America’s leading provider of light to medium weight woven industrial fabrics and the second largest manufacturer of cotton balls. AF&F serves some of the most complex and regulated industries in manufacturing, with a supply chain that spans the globe.
When the time came for a comprehensive identity overhaul, AF&F turned to BD&H. We were tasked with repositioning and revitalizing the brand to better reflect their position at the forefront of the international markets, types of industries, and caliber of companies they serve.
We’ve completed a ground-up redo encompassed by a contemporary new look; everything from a new logo to brand-oriented communications at every customer touch point – packaging, website, collateral – to a new tagline that sums up their overall mission: With You Through the Finish. This line encapsulates the perfect partnership synergy between AF&F and their customers – both sharing the same goal of a job well done.
Private Equity Group Swander Pace Capital acquired Passport Food Group in 2017. The new leadership team enlisted BDH to drive their corporate rebranding initiative and reinforce their position in retail and foodservice industries.
Part of the international CPG powerhouse Baxter’s Food Group LLC (UK), Baxter’s North America engaged BD&H to establish a range of brand architecture and communications, and to support the launch of their new store brand vertical.
Red Hill Ventures is an investment firm that focuses on both commercial real estate development and technology industries. As different as these two “ventures” may be, they both have one thing in common – a need for marketing and promotional support.
The NSWFF is a nonprofit organization raising awareness and funds for programs that support Naval Special Warfare (NSW) families on a local, national, and global scale. The foundation’s efforts allow SEALs to focus on training and deployment, with a greater sense of security knowing their loved ones have strong support at home. Simply put,
Protecting Their Families While They Protect Ours.
The foundation turned to BD&H for assistance in creating a more relevant and succinct name and logo, a look and feel that would better align with their mission. We began with streamlining the name, from SEAL-Naval Special Warfare (NSW) Family Foundation to their new DBA, SEAL Family Foundation. The name is a clear reflection of the foundation’s mission to serve and support warriors and their families.
Additionally, we developed a new logo with a clean, contemporary look that aligns well with the evolution of the name and the strength of the warriors the foundation serves.
It has been our privilege to support the SEAL Family Foundation, and the brave warriors and their families. We’re proud and gratified to consider it a mission accomplished.
The SEAL Family Foundation, headquartered in San Diego, California, is a 501(c)3 nonprofit organization that raises awareness and funds for special programs in direct support of the Naval Special Warfare (NSW) families on a local, national, and global scale. For more information, visit sealfamilyfoundation.org.
In an ongoing effort to more effectively service our expanding client roster, BD&H is pleased to announce our newly established presence in the NYC area. Ashley Davis, Director, Client Development, will be our point person in the region effective immediately. Based in Montclair, NJ, Ashley will be managing client services in the northeast as an extension of our Charlotte, NC-based Account Services team.
Having worked on both sides of the agency/client fence, Ashley has an invaluable perspective on addressing the needs of both groups. He most recently served as Vice President of Operations at Time Warner Cable Media, working his way up from his first position with TWC managing the creative services department. Prior to his career in the corporate world, Ashley lived in the agency space for 15 years, beginning as a strategically-oriented copywriter and mastering the ins and outs of the creative side.
He has published a memoir, A Life Through Letters, which addresses the nearly lost art of letter writing. It not only honors the written word but also the memory of his father, who was the source of Ashley’s abiding love of writing and to whom he attributes his strength in communication and relationships.
A connector by nature, Ashley considers communication and building relationships at the core of who he is, believing implicitly that these two traits go hand in hand and one is not possible without the other. He knows how to connect, and how to translate what he discovers into defining and driving business goals.
You know what they say about “an apple a day”? It’s true. Thanks to our client, Andros Foods North America, we have enjoyed our daily dose of apples in a tasty new format – Old Virginia® Fruit Sauce Dessert Cups! These convenient, on-the-go cups come in four home-style classic dessert flavors: Dutch Apple Pie, Mixed Berry Cobbler, Cherry Turnover, and Peach Crumble! Need we say more?
In addition to launching this delicious lineup via digital, social media, web, PR, and more, we were also charged with tasting!
Old Virginia is part of Bowman Andros Products, LLC, and is based in Mt. Jackson, Virginia. Parent company Andros SNC, a family-owned and privately run company headquartered in the southwest countryside of France, is known as a global leader in fruit processing, frozen desserts, dairy and confectionery. Old Virginia today continues to produce orchard-to-table, high-quality applesauces, apple butter, and fruit sauce dessert cup products using handpicked Shenandoah Valley Virginia apples.
Our client Freirich Foods offers a wonderful variety of meat products! They’re a family-owned and operated business that goes back four generations. One of the acknowledged stars in their delectable lineup is their corned beef – popular all year ‘round but especially around St. Patrick’s Day, March 17th! To accent their corned beef’s contemporary versatility and take it back to its most traditional roots, BD&H created a series of TV spots and videos, from top to bottom, featuring Chef and television host Claire Robinson. Along with the video elements, we’ve aligned social media advertising and sales tools to take advantage of the fact that St. Patrick’s Day is right around the corner – and so are lots of other mealtime opportunities for Freirich Corned Beef to shine. TV spots will run in concentrations in the New York and Boston areas – traditionally hotly contested markets for consumers’ holiday corned beef dollars. Our broadcast and social media work will be there in force, helping Freirich emerge as the clear winners of the St. Patrick Day corned beef wars!
Not Saturday Night, but Alaine Bollinger and Wendy’s Bloggers are LIVE at the New York Fancy Food Show – there in force to support McCann’s Irish Oatmeal®. Special “guests” will be McCann’s newly introduced gluten-free oats and-on-the-go microwavable cups. Learn more about McCann’s at www.mccanns.irish – gluten free, non-GMO, on-the-go cups, and more. And enjoy it for your next breakfast – or any time of day!
Once again we’re delighted and proud to have been part of another successful Heart Ball for the American Heart Association. This year’s ball helped the AHA raise more than one million dollars in one single night – all of which is earmarked for the prevention of, and education about, heart disease and stroke. Throughout the past year, the team at BD&H supplied the guidance, expertise, design work and communication tools that all contributed toward making this year’s Carnival theme a terrific evening for all – and especially for all of us or our family members who are facing or may face the specter of heart disease or stroke. It’s a disease that touches us all in some way and we’re glad to be part of the battle against it.