Our client Freirich Foods offers a wonderful variety of meat products! They’re a family-owned and operated business that goes back four generations. One of the acknowledged stars in their delectable lineup is their corned beef – popular all year ‘round but especially around St. Patrick’s Day, March 17th! To accent their corned beef’s contemporary versatility and take it back to its most traditional roots, BD&H created a series of TV spots and videos, from top to bottom, featuring Chef and television host Claire Robinson. Along with the video elements, we’ve aligned social media advertising and sales tools to take advantage of the fact that St. Patrick’s Day is right around the corner – and so are lots of other mealtime opportunities for Freirich Corned Beef to shine. TV spots will run in concentrations in the New York and Boston areas – traditionally hotly contested markets for consumers’ holiday corned beef dollars. Our broadcast and social media work will be there in force, helping Freirich emerge as the clear winners of the St. Patrick Day corned beef wars!