Our core team has extensive experience serving clients in a broad range of industries and capacities. Whether providing strategic vision, responsive account service, project management or creative thinking and execution, we are lean, dedicated, and focused on delivering results and contributing to our clients’ success.

Should the need arise, we also have an extended team. In today’s business climate we find it beneficial to our team, and most importantly to our clients, to have an established roster of skilled strategic partners with whom we work based on the specialized needs at hand.

Ken
AREA: Public Relations/Corporate Communications
  • SPECIALTIES:journalism, public relations, investor relations & marketing communications
  • EXPERIENCE:> 30 years of key messaging for corporate and consumer clients, C-suite speeches, social media content, brochures, editorial and related content; Syracuse University, BS Newhouse School of Communications and Whitman School of Management
  • KEY CLIENTS:IBM, Time Warner Cable Business Class, Newell Rubbermaid, Georgia-Pacific, FedEx, Celanese, Philips Lighting, Pfizer, Tesoro, Clorox, Double Tree by Hilton, Gillette
Kathy
AREA:Graphic Design
  • SPECIALTIES:cost-effective, full-service solutions integrating strategic brand marketing with concept-driven design; art direction, concepts, design, corporate graphics, promotion design, collateral, website design
  • EXPERIENCE:> 20 years’ experience in technical, medical, financial institutional, retail services and industrial/soft goods categories
  • KEY CLIENTS:Sara Lee, RJ Reynolds, NCAA, State Farm, United Way, Food Lion, Atlas Technologies Zorrel Activewear, Patriot Charities
Cindy
AREA:Copywriting/Brand Development
  • SPECIALTIES:websites, SEO content, online advertising/banners, HTML email, print ads, direct mail, brochures, collateral, newsletters, outdoor, press releases
  • EXPERIENCE:> 20 years in various ad agencies and corporate marketing departments
  • KEY CLIENTS:wide range of sectors/categories in both the U.S. and Europe
Carolyn
AREA:Research
  • SPECIALTIES:packaging shopper insights, moderating/facilitating research in brand marketing, research and innovation, with emphasis on strategic qualitative research; translating findings into effective marketing strategies
  • EXPERIENCE:> 30 years in marketing and brand management; > 6 years as a professional moderator, holding Director level positions at Kellogg’, Keebler and Sara Lee in Market Research, Brand Management and Innovation roles; MBA and BBA, Marketing, University of Wisconsin-Madison
  • KEY CLIENTS:
Kathy L
AREA:Research
  • SPECIALTIES:delivering actionable consumer and b2b insights strong brands depend on
  • EXPERIENCE:> 25 years creating differentiating brand strategies, persuasive marketing communications and deeper customer and consumer affinity for her clients’ brand experience; MBA, Loyola University, Marketing Management
  • KEY CLIENTS:Ernst & Young, SC Johnson & Sons, Kraft Foods
Naomi
AREA:Public Relations & Social Media
  • SPECIALTIES:consumer/lifestyle public relations
  • EXPERIENCE:> 12+ years of experience servicing the consumer/lifestyle industry, including strategic planning, brand promotion and product launches (Public Relations plan development and execution), traditional/social media relations and content creation
  • KEY CLIENTS:Naturally Fresh, Procter & Gamble, Olympic Paint and Newell Rubbermaid
Kathy H
AREA:Research
  • SPECIALTIES:qualitative methods: focus groups, ethnographies, IDIs, online methodologies, executive interviewing; using insights to drive product/service development and strategies. Facilitation in Osborne-Parnes Creative Problem Solving Methodology.
  • EXPERIENCE:in-house at Coca-Cola, Pepsi, Ralston Purina; brand management, new product development and field marketing; Yankelovich Partners prior to going independent
  • KEY CLIENTS:Walmart, Citibank, Capital One, Comcast, CVS, Thomasville, Stables, Iam’s, Duracell, Roche Pharmaceuticals
Beth
AREA:Media
  • SPECIALTIES:traditional media placement (print, television, radio, outdoor), online advertising, social media, search engine optimization. Preparing media recommendations and strategies, developing annual budget planning, placing and verification of media placements, providing post buy analysis
  • EXPERIENCE:> 20+ years providing comprehensive media planning, buying, negotiating, research and analysis for both direct clients and for ad agencies
  • KEY CLIENTS:Blue Cross and Blue Shield, Carolina PR. Charlotte Mecklenburg Police Department Recruitment Campaign, Coca-Cola Bottling Company Consolidated, Duke Energy, Duke Power, Econo Lodge, McDonald's, Michelin Aviation Tires, Nucor Steel, Qdoba Mexican Grill, Saussy Burbank, Sunbrella Awning Fabrics, The Croyden, Traffic Safety Advisory Council/CDOT, Windstream Communications, Wix