McCann’s Irish Oats®

  • Our private label CPG client has a brand every oatmeal lover knows: McCann’s. Like every famous brand, it needed a freshening to maintain its luster and we were asked to help. With one keen eye toward traditions and the other towards contemporary life, we created a new website, a new story to blend with the old and provide a good fit for new products, leveraging digital, social, and influencer campaigns.