When the folks at Naturally Fresh® decided it was time to revitalize their brand of refrigerated salad dressings, they turned to BD&H for a ground-up re-launch. And this was as close to a ground-up “launch” as it gets! BD&H planned and executed a classic CPG approach that yielded successful results in a very competitive category.
BD&H was engaged from the early research stages through to the execution of positioning, identity development, packaging design, ad creative, and development of all marketing communications materials and media placement. Add in a newly-designed website, an aggressive & very successful digital campaign, and a completely new mobile app, and the “re-Fresh” was complete!
Pick up some Naturally Fresh® Dressing in the refrigerated section of your local supermarket. (It’s really good!)
Visit them at www.naturallyfresh.com or download their app!