We’ve been with our client, Windstream Directories, a long time now and are more than happy to report that – contrary to popular belief – the commercial telephone directory is not only alive and well, but looking like it’s here for the long run.
Today, there are more ways than ever to catalog business-related telephone information. Yet, there is something so dependable about a directory that users continue to rely on it on a daily basis. And few advertising venues provide small to medium sized businesses such a cost-efficient vehicle for putting their “best foot forward” in terms of presenting themselves to the customers in their own communities the way they’d like to be seen.
We continue to work on annual multiple-stage packages for Windstream – both B2B and B2C – in the form of communications directed at business advertisers as well as retention campaigns targeted towards the consumer, campaigns which include print, outdoor, digital, direct mail, and eblasts. And we’re doing it for more and more communities Windstream serves, all across the United States.
Here’s to the phone book: Healthy and well, and living in a community near you!