BestCo makes more things in more delivery formats than you could possibly imagine – Lozenges, Chews, Soft Chews, Lollipops…just to name a few. Chances are, if you have chewed or swallowed an OTC health product, including those from major international brands, it may have come from the minds and/or factory of BestCo.
BestCo – formerly known as BestSweet – originated as a candy manufacturer. But as their focus turned more to healthcare and OTC categories, it was time for their brand to reflect that evolution. That’s where BD&H came it. It was our mission to rebrand BestCo and that’s exactly what we did; everything from logo and corporate identity development, to positioning, packaging, advertising, internal and external communications and launch plans.
We are involved in marketing development for many private-label retail and contract clients we can’t mention but who are household names – with them from the concept to the shelves – so they can be there “in the trenches” with their clients.