Following a competitive review, BD&H was awarded the bid for Agency of Record for Baxters North America/Wornick Foods, divisions of European CPG powerhouse Baxters Food Group. Our expertise in the category and demonstrated understanding of the client’s unique business were noted as “The Why.” The engagement kicked off with us navigating the company through a corporate rebrand which coincided with their acquisition of Truitt Bros, a leading US-based contract manufacturer. To guide this effort, BD&H orchestrated the insights and rebranding aimed at a differentiated corporate positioning that supports its individual business channels. The rebrand and launch of a new integrated website will be coming in Fall of 2021. Our team is eager to present a unified brand that is reflective of the combined companies and aligns with the Global Team brand strategy of this renowned 150+ year-old company.