• Part of the international CPG powerhouse Baxters Food Group LLC (UK), Baxters North America engaged BD&H to establish a range of brand architecture and communications, and to support the launch of their new control brand verticals. Entering the very competitive ready-to-eat soup and rice categories with organic and conventional flavor profiles for both lines, Baxters needed not just packaging design, but development of the brand itself. In addition to what became the SavvyFare brand, we also developed and launched Whole Journey, a line of organic baby food featuring a colorful menu of on-trend flavor profiles. Next up…corporate rebrand and website!