• Reliance, a leading producer of private label and co-manufactured natural vitamin supplements, enlisted BD&H to execute a comprehensive brand revitalization. Working from the ground up, we defined a sustainable strategy for going forward that is more on par with Reliance’s position as a leader in a very crowded and growing industry. While the company name remains the same, a new, across-the-board brand identity was introduced, including a new logo, positioning, comprehensive website, and collateral. As current trends in food and nutrition drive even further expansion, Reliance is perfectly aligned to lead the way!